Social Media Marketing

5 Social Media Management Tools for Creators

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Did you think that managing accounts on Facebook, Twitter, and other platforms is all fun? I won’t disagree, but only if you have the right set of social media management tools to keep you ahead of the curve.

Those long lists of never-ending chores, starting from creating to editing to publishing to engaging and much more. The job is harder than it looks. Therefore, being a creator can something feel daunting. 

But thanks to the various tools that focus on doing most of the heavy lifting while leaving you at your best game – creative thinking. 

Whatever you plan, these tools just make it simpler to execute. What’s more? You can also analyze how your posts are doing out there. Are they performing or just sitting idle with no engagement?

For closer understanding, let’s talk a little about these tools before moving to the recommendations.

What Are Social Media Management Tools?

social media management tools

How often do you miss publishing the post you planned beforehand? Or does it feel too overwhelming to stay consistent with your post publishing?

For starters, social media management tools offer easy-to-schedule features. That way, you can plan your post and let it go live as intended. 

No fuss, no going crazy around deadlines! 

And much more….

  • You can create posts with design elements
  • Plan and schedule posts in advance. You can get your weeks, months and even year’s calendar ready
  • Monitor your posts and analyze their performance
  • Engage with your audience to grow your reach 
  • Collaborate with teams on posts to ensure that everyone from your creative team is on the same page

In short, you can simplify the entire workflow of how you manage multiple social media accounts.

What Are the Best Social Media Management Tools

I understand, you might want to know how these tools work before spending on them. 

Therefore, I have curated some wonderful social media management tools that provide free trials. And a few also offer free plans for a lifetime. 

Remember, free plans come with restrictions. Hence, you must choose from the paid plans to utilize the complete benefit of these tools.

Hootsuite

This one does not need any introduction. Almost every social media creator knows about this tool. 

With its free plan, Hootsuite allows you to add two social media accounts. And you can create and schedule posts from these accounts.

However, for paid members, there are other benefits too. The tool has almost everything you would need for managing social media accounts. Planning, scheduling, analysis and more, Hootsuite provide access to amazing features through one dashboard.

Buffer

This one comes with no strings attached.

Offering a forever free plan, Buffer lets users take advantage of their basic features for life. As expected, you are still limited to planning and scheduling. 

But they do have some great perks with free plans. You get to add up to 3 social accounts with a limit on scheduling 10 posts for every channel at once. However, there is no restriction on the number of posts scheduled in a month or a year.

If you plan to get a paid membership, the benefits increase manifold. Apart from access to more accounts, you can visualize engagement, reach and other important metrics too.

Plus, you can integrate over 30 other third-party apps with Buffer. Such as Feedly, Pocket, and more.

Wistia

Creators rely on visual content, especially videos. With that said, there is no way I was going to miss Wistia.

This is the best tool for video content. Plus, it is free to use. 

With its customizable player, users can create wonderful videos, add links to them and do more. 

After the video is ready, all you need to do is, embed it on social media accounts directly from the platform. You can even share it on your website and through emails. 

For greater ease, it allows collaboration among team members with no limits on the number of users.

Sprout Social

Right on the first fold of their website, you would find the free trial option. 

Sprout Social is one of my favorites with an all-in-one solution for creators handling various accounts. That said, businesses, irrespective of size can make use of this tool without any trouble.

One dashboard for everything you need. You can easily integrate with different platforms such as Facebook, TikTok, Instagram, Twitter, LinkedIn, YouTube and more. 

There is more. It helps you manage reviews from sources like Google My Business. Plus, it is also suitable for eCommerce businesses letting them create shoppable posts Shopify catalogs and more.

It has the ViralPost feature that ensures you get maximum reach by posting at the right time.

NapoleonCat 

A social media management tool that allows users to collaborate together on social media posts. Users can approve, publish and schedule posts while also enjoying the colour-code feature for better visualization of the entire calendar.

In addition, NapoleonCat is also a great tool for eCommerce businesses. It helps users post product updates across different profiles and manage customer queries along with reviews. What’s best is that it tracks your performance and results.

It does offer a free trial plan. So, you can easily get to know the platform better before spending on paid plans. 

The Conclusion

Undoubtedly, social media management tools have become irresistible for creators. 

The ease and results these add to the entire process, make them an integral part of the social media management workflow.

What’s interesting is that you can easily mull over the options before making the final decision. After all, free trials are worth a lot. 

So, these were a few social media management tools to minimize your efforts and maximize your efficiency. And depending on your ease and need, you can plan to start your paid membership.

Social Media Marketing Tips – Works for Every Platform

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Do you know you can better your social media marketing results by 30 per cent? Using some of the tested social media marketing tips, you can leverage the benefits of these platforms to the fullest. 

I am a social media marketer and a content creator who has been working alongside various clients to boost their online presence. While most marketers claim that posting on digital platforms is complex, I trust a few tips that really takes away blind efforts from the equation.

With just the right tactics and proper consistency, anyone can achieve desired outcomes through a social media marketing plan. And, in this article, I will put some light on those tips that could offer you an edge with your strategies, starting today.

Social Media Marketing Tips – Benefits of Following the Right Tactics

From new businesses to the ones that are well-established follow a personalized social media plan to increase their followers, generate leads and thrive in sales. 

From organic posts to paid ads, there are many ways to reach out to your audiences. However, before you leverage the perks of these strategies, you must understand a few common practices to invest your efforts in the right direction.

Businesses following these social media marketing tips have been able to achieve success in less time. Here are the various ways these tips can be helpful for you too.

  • Create higher awareness for your brand
  • Build a relationship with your target audience
  • Increase your ROI by investing in the right strategy
  • Save time by utilizing the platforms that matter the most
  • Boost your sales 

If that seems like something you want to achieve too, check the tips and prepare a plan based on these tactics.

Tip 1 – Design a Personalized Plan for Different Social Media Platforms

No two digital platforms are the same.  While Facebook has the largest user base, Twitter is the most used option for ads with media. On the other hand, Snapchat caters to the younger generation. 

Taking these things into consideration, you must plan your strategies for different platforms accordingly. 

Not to forget, these platforms have their own set of best practices in case you wish to generate engagement. Some have the most active users in the afternoon and others are busy at night. 

Hence, you must plan your social media calendar considering these facts. 

Note – It is recommended to choose two or three digital platforms that have the largest base of your audience. This way, you can minimize your efforts on those platforms that won’t get you enough conversion to justify your time spent.

Tip 2 – Consistency is the Key

Posting consistently is the basic rule of thumb that every marketer must follow. 

If you post today and go missing for the entire week, it would be difficult to remember you as a brand. But if you post regularly, you can capture the attention of your target users in less time. 

Also, a few ad formats such as Twitter Stories need users to stay active more than once in the entire day to take advantage of it. On the contrary, you can manage your usual Posts on Facebook without that kind of urgency. 

Note: Never forget to check the maximum allowed posts for each platform. Crossing the limit might affect your social media marketing strategies adversely.

Tip 3 – Know What’s Trending

When you post something related to what’s trending, you get more traction. Because people are already discussing the topic, you can generate some great leads being in the loop. 

Note: Check the trending posts on Twitter to find out what people are talking about. You will get an idea to create a post that could help attract more audiences.

Tip 4 – Always Measure Your Output

Social media analytics can give you a clear picture of what’s working and what isn’t. Here is what you can find out using these statistics:

  • How many users you are able to reach?
  • What kind of engagement you were able to generate?
  • Did people share your content?
  • Could you entice your audience to click the link with the post?

And a lot of other parameters that would allow you to identify the posts that are doing great for your marketing goals. 

Note: Try investing more time on posts that are getting you the maximum results. Also, change those posts that are not working to find out what went wrong. 

Tip 5 – Connect with Your Audience

Your job does not end after you post the content on social media platforms. Rather, talking to your audiences and interacting with them on comments would help you get more reach. 

Note: Never dodge negative comments. Instead, reply politely and try to solve the issues through proper communication. Request your users to edit their reviews with the given resolutions. 

The Conclusion

There are various social media marketing tips that you can follow to enhance your strategies for the best results. While these are the most common ones, you need to find out the tactics that work for your business. And stick to it for great results. 

Six Cognitive Biases – Help Influence Your Buyers’ Decisions 

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Many marketers ignore learning about human psychology, not knowing that the two fields are strongly intertwined. However, the fact is, by understanding how purchase decisions depend highly on human behaviour, marketers can turn their strategies to their advantage. Therefore, knowing about these six cognitive biases is very essential.

These biases are the cause of unpredictable human behaviour. When utilized correctly, these can help businesses succeed exponentially.

Please note that there are around 100 cognitive biases. However, using each one of these for fabricating your marketing strategies will only make things complex. Hence, we will stick with the major biases. 

What Are Cognitive Biases?

Cognitive biases are the reasoning mistakes that people do when making decisions. Instead of focusing on the real factors, people involve their past experiences, social boundaries, preconceptions, and other influences to conclude their decisions. 

The good news is, based on these top six cognitive biases, it becomes easy to manipulate your buyers’ buying priorities. 

All you must do is, find out what these biases are and use them to build the most effective marketing campaigns. 

Six Cognitive Biases – What Are These?

Driven by human A/B testing, scientists came up with some very strong cognitive biases to help marketers with their campaigns. 

I have curated the six cognitive biases that are highly active within consumers. 

1.     Availability cascade

“Repeat something multiple times and see it come true”

If you know about this phrase, you will easily understand what the Availability cascade means. Precisely, the more we hear about a belief and the more it keeps getting popular among people, it starts becoming more plausible. 

Hence, in marketing terms, when you keep repeating yourself, everyone starts thinking it as true, irrespective of the information authenticity.  

Let’s take a simple example. We have all heard stories of haunted houses when we were young. However, going to that same place now will still make you uncomfortable, isn’t it? 

It is because your brains are wired to that truth – the house is haunted!

Marketers can use this bias in remarketing campaigns. Showing the same ad multiple times does nudge the buyers to make a prompt decision.

2.     Confirmation Bias

This happens when someone goes to any length to confirm their belief by researching and interpreting information. 

For instance, when we support a candidate during elections, we often ignore their negative feedback while sticking to only positive ones. Even when the negative emotions overweigh the positive opinions, that does not change our views.

Marketers can use this bias to their advantage. The most suitable way to do this is by keeping consistency between your landing page and the ad that redirects to it. The bias is also useful for making remarketing strategies. 

3.     Herd Mentality

This bias stops people from using their independent analysis to make an informed decision. On the other hand, they follow what maximum people believe. 

To utilize this bias for your interest, use testimonials and reviews to back your product or service. 

4.     Loss Aversion

People do not like to lose things they already own. Even when you offer something of the same value or even greater in exchange. 

Marketers can cleverly use this bias by offering customers free samples. And losing on these products would feel like a huge loss afterwards. 

You can also offer discounts for a short period of time to influence buyers to make quick buying decisions.

5.     Framing Effect

The simpler and more straightforward the information is, the higher its probability of being accepted. 

Let’s look at these two examples:

A – The product worth INR 1000 is available at a discounted price of INR 850.

B – Buy a product for INR 1000 and get it at one-third of its price.

Among these two options, consumers will often click on offer A. This is because of the simplicity of its design. 

That said, you must now know how to use this bias for your campaign’s success.

6.     The IKEA Effect

According to this bias, people value products if they feel their involvement in them in any way possible. Even if the product does not entice them at first. 

As a marketer, you can help your customers feel a part of the product’s journey. You can ask for their feedback, and input when coming up with new features.

Or, asking them for their preferences during product creation. These steps can significantly help improve sales. 

The Conclusion

Marketers must find out which among these six cognitive biases will suit best their campaign goals. Hence, you must consider the objectives of your marketing strategies and the target audience before leveraging on these biases. 

Social Media Analytics Tools – A Comprehensive List

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Not able to figure out what strategies for your social media marketing are worth the effort? A lot of businesses fail to make the most from these online platforms being unable to assess the success of their tactics in the first place. That is why social media analytics tools become very essential. So, which one should you pick?

There are a number of these applications, some hosted on the cloud and others offering desktop solutions. However, depending on your needs, you might want to try the one that suits your business goals. Therefore, I have curated a list of the best analytical tools that will do the math for you.

In this article, I will explain the benefits and limitations of each of the recommended tools. Check the features of these applications and choose the one that compliments your needs. 

So, let’s get started!

Best Social Media Analytics Tools 

Social media analytics tools are a must for businesses that wish to expand online. These solutions help prepare performance reports that one can easily share among teams, stakeholders, and the responsible parties.

This way, it becomes easy to keep an eye on the tactics that are working and the ones that aren’t. This is not it, there are many benefits of these tools. And you can only understand what these applications are capable of by starting to use them. 

If that rings some bells, here is a list of some of the most popular social media analytical tools you can rely on.

Hootsuite Analytics

Hootsuite

Offering a professional paid plan for its users, Hootsuite Analytics does offer a free trial of 30 days. So, you can test the tool before deciding to pay for its services. Among the many wonderful features, the ‘Best Time to Publish tool’ is the most popular one.

This feature analyses the unique past social media data to recommend the time most suitable for publishing posts based on different goals such as impressions, clicks, or engagement.

Plus, you can customize the reports to include only those metrics that matter. It offers users reports on competitors’ success. Not to forget, you can also monitor your team’s productivity using this tool.

Biggest Advantage: You can gather the data and reports from all your social media accounts and organize them in one place. 

Note: This tool is best for businesses wanting to further their social media success. Suitable for beginners as well as intermediate level professionals.

Brandwatch

Brandwatch

Not just a tool but a full package of amazing features for those wanting to push their business further through social media posts. 

It is possible to create five different kinds of reports using Brandwatch. Using the summary template, the tool provides a high-level view of your competitors and what people are talking about you online. 

You can also check what’s trending with reports focusing on specific topics or even hashtags. In addition, a different report template called reputation helps keep up with the sentiment trends of your online audience.

That is not it! With an influencer report, your business can identify the opportunities pertaining to influencer marketing. Finally, the tool offers a competitor comparison report to make the most from this tool.

Biggest Advantage: The tool enables the tracking of data from over 95 million sources. This comprises forums, blogs and more along with social media networks.

Note: Best for those wanting to keep an eye on brand engagement and monitoring. With a simple design, the tool fits beginner and intermediate users. 

Google Analytics

Google Analytics

How can someone not want to try something that comes for free? Well, Google Analytics is more than just a free tool though. A completely professional solution for businesses wanting to stay ahead of their competitors. 

Most likely, I am sure you must have heard about it unless you are far away from the digital marketing niche. Offering the easiest way to drive more traffic to websites, Google Analytics is really a valuable aid for businesses currently. 

Although it’s not particularly one of the social media analytical tools, it does offer you some great advantages alongside monitoring your website SEO score. You can set reports using this free tool to find out which social network gets you the highest traffic.

You can also keep an eye on the trending content, offering maximum leads to your business. Plus, the tool allows filtering of audiences based on the demographic data, calculation of ROI for the social media campaigns and more.

Biggest Advantage: A free tool providing you with a real-time score of the social media account in terms of traffic generated.

Note: Although anyone can use it, the tool is best for those operating a web-based business. With comprehensive and valuable features, easy to learn and apply, this tool suits users with all levels of expertise.

The Conclusion

If you believe in the power of social media marketing and the things it can uncover for you, you must use social media analytics tools. These solutions can help you create the best social media campaigns and stir positive sentiments among your target audience. 

Social Media Marketing Perks – Is It Worth a Try?

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How many times have you been suggested to use social media platforms for marketing? Anyone with experience will always encourage you to advertise your products and services digitally. And the simplest way to do it is by utilizing social media marketing perks. 

Social media accounts help businesses target their audience, better their brand recognition, enhance customer experience and do a lot more. However, what’s most important is that it keeps you connected to your customers around the clock. 

You can easily understand your customers’ demands, needs, and learn about their likes and dislikes. The online platforms allow you to get familiar with your competitions’ strategies in no time. That said, let us find out why it is worth putting effort into creating content for our online audience. 

What Are the Social Media Marketing Perks?

Utilizing social media, you can grow your business online in a much faster way. So, without any further ado, let’s find out how:

Connect With Customers Who Matter 

Don’t you think the easiest place to look for your target audience is social media platforms? Well, your customers are already on Facebook and Instagram dealing with your competition. 

Every day, millions of users and even more people engage through online media. Almost 63% of users on Instagram visit their accounts daily. Not just that, over 1 billion hours are spent browsing content on YouTubeevery day.

All these numbers indicate the limitless opportunities businesses often miss ignoring the social media marketing perks. However, you can change that starting from now. Connect with your audience through digital platforms. It will be much easier to increase your sales and scale to the next level in terms of growth.

Build Your Brand

The same rule applies here: “Your users are on social media, so why only advertise yourself through offline media.” 

Reaching out to millions of customers through social media only require you to click a button. Create content and post it on your digital accounts to connect with users from all around the globe.

Was this easy any time before Facebook came into existence? That says a lot about it. You can find people interested in your products or services. Social media accounts provide you with an accessible platform to build relationships with your customers, enabling them to relate to your brand.

Head-to-Head with Competition 

Beat your competition in their own game. And the easiest and fastest way to do it is through social media marketing. You can learn about the strategies that are working for their customers and customize the same to fit your needs. 

In short, social media accounts offer you a common platform to compete, regardless of size and popularity of businesses.

The Takeaway

These are some of the common social media marketing perks that businesses can enjoy. However, there are many other benefits that you will come across once you start using it. Such as getting valuable leads, making higher returns on your investments and much more. So, if you are looking to beat the conventional ways of advertising, use social media. 

Digital Marketing Tools – Basic Apps You Need as a Marketer?

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Finding the apt digital marketing tools is a daunting task for every marketer. Not every app offers the same feature and price plans. Therefore, experts often end up subscribing to unnecessary software, sometimes similar ones. This not only puts huge pressure on the limited budget of the marketers but also waste time and effort.

So, how do you pick the digital marketing app that is suitable for the work you need to accomplish? 

To make the choice simple, I suggest categorizing the different tools based on their specific job. For instance, you must have at least one application for analyzing online metrics, assessing email campaigns, designing infographics, and crafting valuable content.

Still confused? How about we discuss each of the categories one by one. I will also list some of the most popular tools from each category, free as well as paid ones. So, without any further ado, let’s get started!

Different Categories of Digital Marketing Tools

While there is an array of different tools, some of the options are highly crucial to use for a successful marketing plan.

If you do not want to invest right away in these digital marketing tools, choose the ones that offer free subscriptions. You might not get all the features to work with, but the free pass will allow you to assess the perks of these apps with zero investment.

Later, you can decide if you want to pay for the extra features or the free version is all that you want. 

Bring Imaginations to Life – Design with User-Friendly Tools

Digital marketing is incomplete without informational ads, pictures, and content. According to experts, people remember visual directions more than they can remember plain texts. Therefore, an effective marketing campaign is impossible without proper and creative infographics, videos, and similar content.

Doing it all by yourself wouldn’t be feasible. And paying a graphic designer for the work will cost you huge bucks. 

Thankfully, there are many design tools that enable users to create appealing infographics, social media posts, banners, and ads in no time. With a simple drag and drop feature, these applications are easy to use and very productive.

A Few Recommendations

  • Canva – The web application comes with a free membership plan for the users. However, you can find numerous templates and tools to create fascinating designs. It does have paid plans for those with extensive design needs. 
  • VECTR – This one is for those looking for vector design. From logo to favicon to icons, you can create wonderful graphics and images using this free online tool.

Get Smarter and Manage Time Efficiently – Use Content Marketing Tools

Content marketing can help you realize your marketing goals faster. The strategy is truly tested and has been helping businesses for years. 

Unsurprisingly, you will find various tools that allow marketers to schedule their posts, learn about trending topics, curate content and do more. 

In short, these applications allow users to identify opportunities and prepare content that is engaging and resonates with the readers.

A Few Recommendations

  • Buffer – Helps users to schedule posts beforehand. Plus, you get to learn about trending content suggestions. It has free as well as paid versions for its users
  • Ryzely – Another social media scheduler that is user-friendly and free to use. You would love the way it is designed, offering the flexibility to stay ahead of time. 

Assess Your Marketing Success – Work with Analytical Tools

How can we miss talking about analytical applications when discussing digital marketing tools? 

Once you have posted the content, what’s the first thing that crosses your mind? Will my post reach the target audiences? If yes, will they like it? If yes, would they act?

All these questions square down at one place – the analytical tool. These applications allow users to check web traffic, social engagement, conversions and more. Plus, users can make changes and optimize their marketing plans accordingly.

A Few Recommendations

  • Google Analytics – The most popular analytical tool among marketers, Google Analytics allow businesses to keep a track of their site visibility, and reach. It is free to use completely and very effective in providing the SEO score and other related data.
  • PeriScope – Available for a free trial, you can easily get to know how effective this analytical tool is, without paying upfront money. It is a rather extensive tool that offers code-first along with low code and no code tools. In short, it empowers users to make intelligent decisions based on facts and figures.

One to One Chats Never Go Old – Email Marketing Tools

Last but not the least, the oldest form of business communication – the Emails. And it is essential for every marketer to amplify their content using emails for reaching out to people on a personal level. 

However, maintaining newsletters, direct responses, and managing cold reach-outs aren’t the most sorted things out there. This is why one needs email marketing tools to ease the overall job.

A Few Recommendations

  • MailChimp – If you have worked for email campaigns, you must have heard about MailChimp. The app allows you to automate your marketing campaigns, manage responses and replies on time. 
  • Iterable – Another powerful email marketing tool that can get you results, no matter what. From MLM to personalized marketing, you can do much more with the app. 

The Takeaway

If you are trying to become popular online as a brand, you will need social media platforms to grow. While creating accounts on these websites is easy, managing content is the most difficult part. With digital marketing tools, this can change though. So, pick your tool and play smart.

Popular Metrics Measuring Social Media Marketing Success

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We keep talking about tracking how the digital marketing campaigns are working. However, what are the popular metrics measuring social media marketing success?

Do you love the way social media is getting stronger with every passing hour? Businesses are turning these platforms into their own guinea pigs. Posting content, engaging audiences, and producing sales, the idea does look pretty straightforward, doesn’t it?

Well, it is not. I do not want to scare you away. However, social media marketing can only help you, if you know how to calculate the ROI (return on investment). For instance, if you are spending $10 on a Facebook ad, wouldn’t you like something in return? What kind of trade would it be if you do not know what you got in return?

That is why it is essential to understand the various metrics measuring social media marketing success. Tracking these metrics will keep you posted about the progress you are making in real-time. 

In other words, you can find out if the efforts you are putting on these platforms are paying off or not. If not, where are you making mistakes and what can you do to rectify those.

So, without any further ado, let’s get started.

Metrics Measuring Social Media Success – You Must Track

What if and what if not you meet your marketing targets? But that you can only find out if you know how to assess your social media strategies. 

Followers Count

This is the easiest metric to track. Soon after you open your social media profile, you find it right there! Therefore, some believe that keeping count of this number isn’t that important. However, it does matter and matters a lot. 

It is true that followers that engage are much lower than the ones that follow you. And businesses feel that they ought to ignore the silent followers. But here is the catch. 

Those looking to enhance their brand reach must always track the total number of followers. Find out the social media followers you have won from the day you stepped on these platforms. 

This can help you in two ways: 

  • Offer you an insight into accounts that are more popular than others. This way, you can focus on the social networks that better fit your audience base. 
  • You can calculate the growth rate of your followers. Not only this will boost your morale knowing you have come so far but will help you track any deviation from the positive growth you might be missing otherwise. In other words, you can Most social media profiles will show you your follower count in their analytics section. You must be informed in case you are losing your followers. So that you can take the right measures on time.

Measure the Social Media Engagement 

As mentioned earlier, followers that engage with your brand can take you to the moon. Is there any other way to stress how important it is to find engagement for your business on social media platforms?

There are times when you keep losing your followers without any hint of ‘WHY’. In most cases, the problem lies in a lack of engagement. When you connect with your followers, they reciprocate that feeling through likes, comments, shares, retweets, mentions and more. Well, I already said it! Measuring engagement is tracking these parameters for your posts.

But this is not it. You must also look for other indications. The most important ones are the Click Through Rate (CTR) and the account mentions. While the CTR calculates the number of users who went all through your post to click the included link, the account mentions define the times you were tagged on other people’s posts. 

Check Impressions Often

Post Impression – Metrics measuring social media marketing success

What does an impression mean? This statistic allows users to find out the frequency of occurrence of each post on others’ timelines on social media platforms. That said, it is one of the very imperative metrics to keep an eye on. However, counting impressions without analyzing reach would always feel incomplete.

So, what does reach help us find out? Unlike impressions that provide a total number of times the post appeared in the timelines; reach gives the count of unique users who checked the post. In other words, it tells us how popular the post is. 

The question is: how do these metrics help us assess the marketing campaign success? 

These metrics are directly proportional to the engagement. Therefore, the higher these metrics are, the more audiences are engaging with your content.  On the other hand, with low impressions and reach, you aren’t enticing social media users to connect with your post. 

Note: Remember, if your content is not resonating with your audience, you might be targeting the wrong userbase. Or else, your audience may be right, but the content isn’t.

Check Mentions Explicitly

Did you know that counting mentions would give you an idea of how much you are popular among your audience? While you are checking mentions, monitor the sentiments of the people as well. Are these mentions positive or negative?

You can check replies and messages on your post and utilize relevant keywords online to get an in-depth analysis of users’ sentiments. Just sort the replies based on emotions such as happy, sad and more. 

These metrics will also help understand where you stand in terms of competition. Are online conversations going your way or vouching for other brands from a similar domain. Plan the list of associated keywords to your business and analyze sentiments and mentions. 

Tip: Always stay tuned with the latest trends associated with your brand when checking messages and sentiments.

How Fast You Respond

Business response time matters a lot. There are times when brands when providing resolutions promptly have turned grumpy customers into happy ones. That’s the magic of accountability. 

40% of users sharing their feedbacks and issues via social media platforms do not like to wait more than an hour.

Therefore, you must monitor how quickly your team responds to the complaints made through social media. If you aren’t competitive enough, hire someone with experience to take care of these replies. 

Analyzing the metric will always keep your customer service affair impressive. And, you can win the trust and grow exponentially with more happy customers looking up to your brand with time. 

The Conclusion

Social media is becoming such an indispensable part of our lives that we can only think of making it as productive as possible. Therefore, if you are willing to make your brand unbeatable across these platforms, learn about metrics measuring social media marketing success. Plan your marketing campaigns accordingly and keep visiting these parameters to better your approach consistently.

Does Your Business Need Social Media?

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If you own a business, who would know better than yourself. Social media presence has no more remained just a trend. Its significance is more pronounced than ever. It does not matter if you are a small shop at the corner of the street or operate completely online, social media presence does make a difference. Most importantly, it enables businesses to compete with each other regardless of their tenure of existence or the turnover size. So, why not ask yourself – Does your business need social media!

However, you must also understand that social media marketing alone isn’t the only factor to keep your marketing going. You do need a clear and precise content marketing strategy to create a solid impression on your customers. 

Putting everything aside, would you like to deal with a business that does not have a website or a Facebook account? Well, no! Consumers are becoming tech-savvy, and aware of the best practices. Even when shopping on Amazon like e-commerce platforms, we look for reviews apart from product details. 

That said, let’s find out how social media can boost your business’s profit and help build a stronger brand that consumers trust.

Get Heard – Yes, You Exist

For how long you have been operating as a business? Whether new or old, companies need social media platforms. Some wish to attract a new customer base and others are just getting started. 

And, it becomes so much easier when you have your accounts on Instagram, Facebook and other similar sites. With millions of users engaging with each other, the job becomes simpler. 

Set Yourself Apart – Be the King of Your Domain

It is no surprise to find the huge competition on social media platforms. Companies, either big or small, are putting up consistent content to attract customers. However, there still is a way to find an edge between all those white noises. 

Try to show your authority by explaining your worth in simple words. Try talking to your customers and target audience in their language. Wait! Do not take that literally. I meant, be empathetic. Understand their needs and problems and provide solutions that they seek. 

Let your social media accounts be the mirror of your expertise. At the same time, stay away from bragging. Being modest will help you gain your customers’ trust and faith in you. 

Encourage Interaction Among Your Audience

Social media platforms are much more than just showcasing what you have got. It provides people with real-time engagement. Users can ask questions, talk to other customers about their reviews and do more.

It certainly enhances transparency. With that said, putting up pools, questionnaires also allow businesses to gain insight about their products from the customers. In addition, companies can also research the interests of users by analysing comments, posts and more. 

Spend Money – But Limit Your Excitement

Yes, I am talking about sponsored posts, ads and more. Marketing can get more rewarding if the money is involved. So, if you find the opportunity to meet your goals by spending a little, go on.

Wait! Do not invest too much, and plan your spending on social media marketing wisely. Understand the kinds of ads that are making head turns and put your money in the content that is paying back. 

Help with Instant Support – Be Responsive

Social media accounts are getting popular among businesses for providing real-time support. Customers can comment about their issues and companies can respond in the fastest turnaround time.

That is the magic of this online network. While you stay on your toes, you keep growing. 

Still Not Sure If Your Business Need Social Media?

Social media platforms are gaining importance in the professional setup. Thanks to the many perks that businesses enjoy through their online presence. And, you can experience the same benefits too.

So, what are you waiting for? If you haven’t started yet, go ahead. It is never too late to start fresh. Start a Facebook or Twitter account, whichever seems more relevant to your profile and keep progressing. And, you will find the answer to the question: Does your business need social media?