Popular Metrics Measuring Social Media Marketing Success

We keep talking about tracking how the digital marketing campaigns are working. However, what are the popular metrics measuring social media marketing success?

Do you love the way social media is getting stronger with every passing hour? Businesses are turning these platforms into their own guinea pigs. Posting content, engaging audiences, and producing sales, the idea does look pretty straightforward, doesn’t it?

Well, it is not. I do not want to scare you away. However, social media marketing can only help you, if you know how to calculate the ROI (return on investment). For instance, if you are spending $10 on a Facebook ad, wouldn’t you like something in return? What kind of trade would it be if you do not know what you got in return?

That is why it is essential to understand the various metrics measuring social media marketing success. Tracking these metrics will keep you posted about the progress you are making in real-time. 

In other words, you can find out if the efforts you are putting on these platforms are paying off or not. If not, where are you making mistakes and what can you do to rectify those.

So, without any further ado, let’s get started.

Metrics Measuring Social Media Success – You Must Track

What if and what if not you meet your marketing targets? But that you can only find out if you know how to assess your social media strategies. 

Followers Count

This is the easiest metric to track. Soon after you open your social media profile, you find it right there! Therefore, some believe that keeping count of this number isn’t that important. However, it does matter and matters a lot. 

It is true that followers that engage are much lower than the ones that follow you. And businesses feel that they ought to ignore the silent followers. But here is the catch. 

Those looking to enhance their brand reach must always track the total number of followers. Find out the social media followers you have won from the day you stepped on these platforms. 

This can help you in two ways: 

  • Offer you an insight into accounts that are more popular than others. This way, you can focus on the social networks that better fit your audience base. 
  • You can calculate the growth rate of your followers. Not only this will boost your morale knowing you have come so far but will help you track any deviation from the positive growth you might be missing otherwise. In other words, you can Most social media profiles will show you your follower count in their analytics section. You must be informed in case you are losing your followers. So that you can take the right measures on time.

Measure the Social Media Engagement 

As mentioned earlier, followers that engage with your brand can take you to the moon. Is there any other way to stress how important it is to find engagement for your business on social media platforms?

There are times when you keep losing your followers without any hint of ‘WHY’. In most cases, the problem lies in a lack of engagement. When you connect with your followers, they reciprocate that feeling through likes, comments, shares, retweets, mentions and more. Well, I already said it! Measuring engagement is tracking these parameters for your posts.

But this is not it. You must also look for other indications. The most important ones are the Click Through Rate (CTR) and the account mentions. While the CTR calculates the number of users who went all through your post to click the included link, the account mentions define the times you were tagged on other people’s posts. 

Check Impressions Often

Post Impression – Metrics measuring social media marketing success

What does an impression mean? This statistic allows users to find out the frequency of occurrence of each post on others’ timelines on social media platforms. That said, it is one of the very imperative metrics to keep an eye on. However, counting impressions without analyzing reach would always feel incomplete.

So, what does reach help us find out? Unlike impressions that provide a total number of times the post appeared in the timelines; reach gives the count of unique users who checked the post. In other words, it tells us how popular the post is. 

The question is: how do these metrics help us assess the marketing campaign success? 

These metrics are directly proportional to the engagement. Therefore, the higher these metrics are, the more audiences are engaging with your content.  On the other hand, with low impressions and reach, you aren’t enticing social media users to connect with your post. 

Note: Remember, if your content is not resonating with your audience, you might be targeting the wrong userbase. Or else, your audience may be right, but the content isn’t.

Check Mentions Explicitly

Did you know that counting mentions would give you an idea of how much you are popular among your audience? While you are checking mentions, monitor the sentiments of the people as well. Are these mentions positive or negative?

You can check replies and messages on your post and utilize relevant keywords online to get an in-depth analysis of users’ sentiments. Just sort the replies based on emotions such as happy, sad and more. 

These metrics will also help understand where you stand in terms of competition. Are online conversations going your way or vouching for other brands from a similar domain. Plan the list of associated keywords to your business and analyze sentiments and mentions. 

Tip: Always stay tuned with the latest trends associated with your brand when checking messages and sentiments.

How Fast You Respond

Business response time matters a lot. There are times when brands when providing resolutions promptly have turned grumpy customers into happy ones. That’s the magic of accountability. 

40% of users sharing their feedbacks and issues via social media platforms do not like to wait more than an hour.

Therefore, you must monitor how quickly your team responds to the complaints made through social media. If you aren’t competitive enough, hire someone with experience to take care of these replies. 

Analyzing the metric will always keep your customer service affair impressive. And, you can win the trust and grow exponentially with more happy customers looking up to your brand with time. 

The Conclusion

Social media is becoming such an indispensable part of our lives that we can only think of making it as productive as possible. Therefore, if you are willing to make your brand unbeatable across these platforms, learn about metrics measuring social media marketing success. Plan your marketing campaigns accordingly and keep visiting these parameters to better your approach consistently.

What is SEO – Search Engine Optimization? – Briefly Explained

We often hear businesses working day in and out to improve their website ranking on search engines. That does make sense, doesn’t it? Without visibility among the target audience, there is no meaning in having a digital presence. And, if there is anything that can help make that possible, it’s SEO – search engine optimization. Wondering, What is SEO?

In simple terms, SEO amplifies the chances of your website occurrence when someone looks for products or services related to your business online. So, you get free of cost organic traffic landing right on your website every month.

All you must do is, get in sync with the search engines’ algorithm and enjoy the perk of high visibility among your users. But before taking any step further, it is imperative to understand the working of these search engines. Fair enough?

So, let us dive a little deeper into the world of search engines and the way this works.

How Does a Search Engine Work?

Search Engine Working - THM
Google Search Engine

The easiest answer to define search engines is to consider these as libraries for storing copies of the different web pages.

Therefore, to search through its vast database, users must type their keywords (queries) into their selected search engine. In return, the search engine goes through the saved pages in its index to find the most relevant results. And all this happens with the help of the algorithms defined specifically for each of these engines.

Undoubtedly, Google has got the most reliable algorithm being the most popular search engine out there. Oh yes, no one knows the complete program on which the searches work within Google. The good news is that the company does offer some glimpse of what really matters for SEO.

Such as, the query words that are often termed as keywords, relevance as well as the usability of pages, location and many other settings. When returning the results, the Google algorithm applies varying weight to each factor according to the type of your query entered.

For instance, when looking for current topics, Google considers news as the best match. Similarly, when searching for research, the search engine returns studies and academic papers to the users.

You must have got an idea of how a search engine works? If that is so, let’s move on to SEO and it’s working.

What is SEO and How Does Search Engine Optimization Work?

As already mentioned, SEO works to ensure that your content is visible. In other words, it encourages Google’s algorithm to choose your content when searching for the keywords related to your business.

SEO - Search Engine Optimization - TMH

So, why am I stressing over Google and not Bing? There is nothing personal. By far, Google is the most popular choice with over 92% market share worldwide. Knowing that, isn’t it wise to just focus on one search engine instead of stumbling around and going nowhere?

Hence, if you are looking to increase your Google ranking, you must optimise your web pages accordingly. Precisely, there are many factors that come into play. For instance, crawlability, responsiveness, page loading speed, backlinks and more.

Let’s find out briefly about the major factors helping increase web pages visibility.


This is how Google knows that your webpage exists. So, it’s very important to align with this factor to get a place within this search engine’s pool of web pages. The engine makes use of Spider, a computer program to crawl websites.

Consider, you have created a new website. So, how would Google know about it? Well, it will simply use Spider to find out about the newly launched sites. In short, Google picks up all the links from the pages it already knows to find the new ones.


According to a study, Google’s highest searches come from mobile phones, cumulating to 61 percent.

Therefore, in 2018, the company switched to mobile-first indexing. Now you know why it is crucial to have a mobile-friendly website.

Page Loading Speed

To ensure that the users are happy, Google likes to return the web pages that are faster when loading.

Page ranking on Google depends on the number of backlinks you have for your web pages. The greater the number of links to your page, the higher is your page rank. Hence, the better is your chance to be picked by Google anytime.

The Conclusion

That was a brief introduction to SEO and it’s working. However, this is not it. To properly put everything in practice, you must delve a little deeper. With proper techniques, you can certainly help your pages rank on top Google results. So, practice and explore what is SEO to improve your website performance.