Improve Your Writing Style – Time Tested Tips and Tricks 

Not just your unique tone, but usage and structure play a great part in shaping your writing. If you are still writing for some time now, you might want to find out if you are already there – making the most exceptional copies. Frankly speaking, like it or not, to improve your writing style you need to work daily. One trick won’t make it better overnight.

With years of experience creating blogs, academic papers, technical tutorials, website copies and more, I have realized that writing must come from within. A part of you must resonate with the subject to feel the pain or joy and mark it with ink. 

No wonder why writing isn’t everyone’s cup of tea. Well, it might look simpler but wait unless you give it a try. Thankfully, if you are interested in making your work better, I can help you with a few tips.

Trust me, these can help you a lot if you are looking to take up writing as your career!

The Different Kinds of Writing Styles

woman typing on laptop
Improve Your Writing Style –

The writing style refers to the tone of the writer. Whether it is to narrate a story or to explain an idea, every job requires a unique style of writing. 

When it comes to the individual style of writers, it’s more than just words that matter. A lot of things affect the style of writing. For instance, the depth of personalization, sentence structure, along their complete approach to conclude the subject.

And someone who is good at writing never forgets to utilize different writing styles based on the objective. 

Simply put, using a formal tone for blogging might discourage the readers to follow through. On the other hand, using a more casual tone for business writing will make it difficult to attract the target audience. 

While there could be plenty of different purposes for writing, there are five major categorizations you must know about.

Narrative Writing

Easy to guess, narrative writing is about storytelling. Does not matter if you are narrating a long epic tale or a smaller piece of anecdote, the more you get into the character, the better it comes out.

Plus, you can always utilize tint of plotting, emotions, settings and more to make it interesting. 

Here are a few examples where narrative style is evident. 

  • Essays
  • Speeches
  • Novels
  • Short Stories

Persuasive Writing

Persuasive writing comes into play when you want to make your point stand out. If you are trying to share your take on something in a more thoughtful way, you are already using persuasive writing. 

In other words, we use this kind of writing to convince our readers about a certain idea or suggestion. 

Hence, when you want to make your stance sound strong on a specific issue or wish to motivate others to take a particular action, you can take help from persuasive writing. 

Here are a few examples of Persuasive writing:

  • Sales copies
  • Social media ads
  • Cover letters
  • Statement of purpose
  • Essays

Descriptive Writing

As it sounds, descriptive writing covers the detailed aspect of the subject, either a person, place, product, solution or more. 

Consider this a way to help readers envision the description through your writing. To better get it right, writers must use the different vivid descriptions as perceived by their five senses. 

This is not it. A good descriptive writing style also manages to copy emotions and pick the right metaphor to evoke feelings. Trust me, doing so can bring more levels to your descriptive writing. 

A work that connects with readers’ feelings more deeply. 

Some examples of descriptive writing are:

  • Fiction stories
  • Copywriting
  • Product descriptions
  • Poems

Creative Writing

When using creative writing, it is impossible to abide by set rules. As a matter of fact, it’s about going beyond the usual and doing something unique. 

Feel free to come up with a style that stays outside the boundaries of common writing styles or combines two or more styles. In short, creative writing seeks to plan out new methods and ways to tell tales that can surprise readers while offering pleasure. 

Here are some examples of creative writing:

  • Satire
  • Poem
  • Journalism

Expository Writing

Rather than stressing storytelling like narrative writing, an expository style uses facts to convey the details. In other words, the writing style aims at teaching readers about actual information.

You can use this style to answer the concerns of the readers about a topic with direct solutions. What you should not use is the use of jargon, highly technical words etc. Instead, you must stick with clear writing avoiding any possible content that creates confusion.

Look at some of the examples of expository writing style:

  • Guides
  • Training books
  • Textbooks

How to Improve Your Writing Style?

If you know even a little about writing styles, you might be able to pick my suggestions when and where it’s suitable the most.

So, let’s get started!

Be Clear and Concise

No one has time for skimming their way through filler words! So, be clear and avoid unnecessary phrases. Get to the point directly without beating around the bush. 

Unlike the common ideologies, it might be better to have less covered space with texts than to put useless information.

Think Wisely Before You Pen Down

Think twice, are you writing to simplify the subject for readers or trying to boost your huge database of complex vocabulary?

You will get your answer right there! So, choose common words that are simple to apprehend. 

Keep it Short

Whether it’s your sentences or paragraphs, always try to keep it short and simple.

Readers always love to go through sentences or paragraphs that are easier to understand. Packing excess information in one line or using too many sentences in one paragraph turns off the readers right away.

Active Voice is Better – That’ What SEO Says Too! 

Use active voice preferably. When you use the active voice, you highlight your subject and not the object. It feels more direct and exciting.

On the other hand, using passive voice end up in complex sentences. This may be correct grammatically but creates logical confusion. 

Use Your Personal Touch

Meaning, you must be conversational. Use your comfort zone to bring the best from your writing. 

Simply put, create content as you talk. Bring your native thought to life and make your personal tone stand out. 

Always Review

Proofreading isn’t just an option but a must process in perfecting your drafts. It helps you take care of errors and misspelt words. But more than that, it helps you streamline your writing flow. 

The Conclusion

Writing often is an innate blessing. Not everyone can get it right. However, there are always ways to improve your writing style. Just have to know what it takes to become a successful writer and implement those tips to seal the deal.

Why Copywriting is Crucial for Digital Marketing?

Have you been listening to the term ‘copywriting’ and haven’t been able to understand the hype around it? Well, in the digital marketing era, where growing online isn’t as easy as it seems, copywriting could become a great aid for marketers. So, let’s focus on the question: Why copywriting is crucial?

Its significance is quite pronounced with the way its spread everywhere. Either its websites, ads, brochures, or social media, you can find plenty of mediums for sharing copies. If you want to persuade customers to choose a brand, copywriting will ease the job.

Not just a way to express your views about a brand, copywriting gets the work done. Precisely, it helps users take the right action. With attractive and informative copywriting, you can push customers to buy products or services, subscribe to emails or newsletters, and more.

The question is: why copywriting is crucial for digital marketing? What does it offer and what should we expect?

What Makes Copywriting Essential in Digital Marketing?

Isn’t it fascinating that a few words when put together become powerful enough to amplify your online marketing results exponentially?

There are many businesses that struggle to survive among the competition, even when having a great product to sell. It does sound depressing. But not being able to do anything about it would be even more painful.

Therefore, it is crucial to learn to play with words to communicate your brand’s value to the target audience. And copywriting enables you to do that.

In short, you can enjoy many benefits from the perfectly written copies. Here are some of the major reasons why copywriting happens to be so much popular.

Connects Businesses with the Right Customer

copywriting is crucial for digital marketing.

Instead of wasting time explaining your offerings to the wrong customer, how about connecting with the right ones? This would not only save time and effort but ease the overall process manifold.  

With perfect digital content, you can skip the pain of hard selling or pushing people to like what you have to offer. Through proper engagement with well-written copies, businesses have proved to thrive remarkably.

You won’t have to run behind your audience. On the contrary, the customers will pursue your brand and seek more information about your products and services. That’s the magic of perfectly blended content.

According to a study by the content marketing institute, high-quality content creation is the top reason for increased B2B success over the last year, cumulating to 85%.

Saves Businesses a Lot of Money

Marketing is incomplete without writing. And, with the help of copywriting, businesses can share their brand’s value in the simplest way possible.

Just by looking at the popular brands’ slogans, customers can identify the businesses, no matter how vast the competition is. It’s all because of those few words that magically evoke positive emotions within the customers.

“I am loving it”, a slogan from McDonald’s. Or ‘Because you are worth it” by Loreal. Aren’t these the taglines that could make you all ears right away.

Precisely put, when done right, the copy can help increase brand awareness, saving you from investing unnecessary money on marketing.

Let’s Focus on the Bigger Picture

By easing the marketing routine, copywriting enables businesses to focus on other aspects of the company. It’s not just marketing but the overall development that counts.  

So, while the copies help take off some load from your shoulders, why not go ahead and plan the next bigger move for expanding your business.

The Takeaway

Nothing beats the pleasure of watching your business gain popularity among the right audience. And, to connect with your readers, one must need the right mix of words. Either its keywords for the SEO strategies, description to follow through the website’s UX design, or something else, copywriting is everywhere.

Hence, if you too feel a need to give up the boring traditional writing and move to engaging content, try copywriting. It is very crucial in the digital world.