PPC or SEO – Which One You Must Choose?
A lot of marketing professionals find it difficult to make this decision – PPC or SEO. There is not one straight answer to this. Many times, a mix of both strategies help get the expected results. However, you must measure your current situation, goals as well as marketplace to conclude. PPC and SEO are techniques…
XML Sitemap and SEO – Basics and Importance Explained!
Google has been the key motivator for marketers to learn and implement best SEO practices. It is impossible for businesses to ignore the perks of being in the good book of search engines when it comes to their online presence. And, XML sitemap and SEO go hand in hand. In the last few years, XML…
SEO Basics – A Perfect Beginners’ Guide
Starting out as an SEO expert a few years back was a difficult task. I was completely new to this jargon, as I felt it initially. However, with time, things took turns for the best. Recalling the memories makes me wonder – What if someone had explained the term ‘SEO – Search Engine Optimization’ in…
What is SEO – Search Engine Optimization? – Briefly Explained
We often hear businesses working day in and out to improve their website ranking on search engines. That does make sense, doesn’t it? Without visibility among the target audience, there is no meaning in having a digital presence. And, if there is anything that can help make that possible, it’s SEO – search engine optimization.…
About Me
Hi, I’m Chandni. Previously a software engineer, I became a full-time freelance writer in 2016 after the birth of my little one. And, I would like to share my knowledge I gathered while helping clients build their strong online brands. Yes, the answer is digital marketing. But, how? Well, the answer is right here!!!!!!