Websites’ organic reach strength among its audience depends on several factors. With Google constantly making changes to its SEO algorithm, companies often find it baffling to understand how to measure the performance of their website. That is where Website SEO Analysis becomes very crucial.
It helps locate the areas where businesses can improve their website SEO health for better reach. By making a few changes to your website, you can also find a place on the first page of Google.
Tools such as Google Analytics, SEMrush and many others provide a deeper insight into the various aspects of your website SEO. Using those data, you can come up with a thoughtful plan to better your SEO strategy.
So, without any further ado, let’s roll!
What is an SEO Analysis?
SEO analysis provides you with all the information related to the various factors that help rank on the top page of search engines. By auditing your website, you can identify the gaps restricting you from becoming visible online.
Thus, it becomes simpler to optimize the website to boost your ranking on Google searches.
Is Website SEO Analysis Important?
You must have heard that consistency matters when it comes to SEO. However, what if you are trying harder but in a completely opposite direction.
All the efforts will go in vain unless you identify the problems and optimize your plans to solve them.
That’s exactly what a Website SEO Analysis helps you to achieve!
You gain helpful insights by performing the SEO analysis and get a direction on what improvements are needed.
It could be the irrelevant site’s content or different technical aspects that might be stopping you from ranking on the top page. But without exactly knowing about the disease, how would you proceed with the treatment.
In short, if you want to become visible on search engines and drive traffic to your website, you need to analyze SEO.
How to Perform SEO Analysis for your Website?
The SEO analysis can be divided into three parts. And you must check all these aspects to optimize your website for search bots.
- On-page SEO: These are the parameters that you can control on your website. For instance, the keyword selection, content (structure, quality and relevancy with your keywords), the HTML source code, meta-tags, media etc.
- Off-page SEO: Quite different from the On-Page SEO, Off-page SEO relates to the actions you perform outside your website. It mostly refers to link building. The higher the number of articles linking to your website, the better is your website’s authority.
- Technical SEO: This is where you optimize the website for the crawlers to index your pages. Such as page speed, sitemap and more.
Analyze Your Website SEO Health in 8 Simple Steps
Among all the SEO parameters, there are 10 that you must always keep in check.
#1 Website Visibility on Search Engines
It is important to find out where you stand in terms of your website position on Google. Check which all pages from your website are available on Google for users to click.
#2 Analyze URL along with the Site’s Meta Description
URL matters – and it matters a lot! When optimizing your URL, make sure to follow these guidelines:
- Keep the URL Length to 4-5 words.
- URL must contain your focus keyword
If you see any difference from the above pointers, edit the URLs. This way, the search engine would find it easy to identify your pages based on your keywords.
Likewise, when writing a meta description, ensure the following:
- It’s not exceeding the word limit
- The description is attractive enough to nudge users to click on them
- Includes the focus keyword
#3 Work on Your Titles and Headings
When popping on the search result pages, the first thing that grabs attention is the page’s title. Hence, you must choose attractive titles. The same goes with the headings. These must be interesting.
In addition, your headings and titles must have keywords.
Note: Keywords with high search volume are the most complex to rank for. Therefore, you can try long-tail keywords for ranking on SERPs.
#4 Check Your Website’s Backlinks
Inbound links are the links that are directed to your website from another website. With higher inbound links, the domain authority of the website increases. Search engines consider websites with higher inbound links as trustworthy sources.
Thus, it helps improve your website rank on Google. However, you must stay wary of the spam links. If you are getting too many inbound links from the low authority sites, it will decrease the trust quotient of your website.
Hence, when evaluating your inbound links, delete the ones that are spammy.
#5 Check the Broken Links
Broken links aren’t just too irritating for visitors, but they attack the SEO health of your website. Therefore, you must tackle them sooner.
Open the Google webmaster tools to locate your website’s broken links to optimise them. You can choose to correct those links. Or you can even go with 301 redirects to valid URLs. Or just take them away completely.
#6 Perfect Your Content
How can we ignore content? After all, content is what keeps your visitors glued to your pages. So, ensure these when you write your posts:
- Never copy and paste your content. Always write unique content
- Contents must be error-free and high-quality
- Use only one H1 heading with a keyword included
- At least one of the subheadings must include a keyword too
- You must also include the keyword in the first and last paragraph
Note: You can use Yoast SEO to check the readability and SEO score of the posts.
#7 Check Your Media Files
Posts without images look dull and unattractive. However, when including images, you must make sure that these are high quality and do not appear pixelated. At the same time, images must be too heavy, or it would affect your page load speed.
Never forget to optimize the alt text of your images with the focus keyword. If you follow these simple tips, your SEO score will get better.
#8 Page Load Speed
Pages that load faster are more likely to stay on the top results. That being said, visitors often neglect websites that take too much time to load. It results in a higher bounce rate.
Simply put, even if you start ranking on top results for all the great SEO efforts, a slow page load speed will take you down as faster.
Check your page speed insights on Google and optimize the website accordingly.
#9 (Additional Tip) – Do Competitor Website Analysis
It is very crucial to keep a check on what’s working for your competitors. Use free website audit tools to find out how your competitors are ranking well. Check their keywords usage, page speed and other factors and compare those with your website audit results.
By performing competitor website analysis, you can easily improve your website’s SEO health.
Ranking on Google is not easy. There are many companies and businesses struggling to rank for the same keyword. However, with consistent efforts in the right direction, you can make it through.
Hence, always perform your website SEO analysis from time to time to stay on top of results.