Managing business operations is a messy job. Juggling between sales, delivery, retention, and whatnot, managing data keeps us on our toes. That is why HubSpot CRM aims to ease that part and prepare teams to invest time in tasks that matter the most. So, here I am with my HubSpot review, trying to highlight the good and the bad that come along with this app. 

The CRM, designed for a small team of 5 to 1000s sales professionals, comes with various perks. And, what’s most interesting is its free subscription plan that lasts forever. Yep, you have heard it right! 

But that is not all, the app brings the latest and advanced features while staying as simple as possible. Well, the company does understand that not all employees come from a technical background. Just handle all your information in one place, rather than finding a needle in the stack of hay. It is easy to resonate with that feeling when finding details of one client can take you through inboxes, contacts, excels and so on.

And before you jump to conclusions, however interesting the app seems, it is always wise to do look a little closer. That brings us to our detailed review. So, get on with the information and choose what fits best for your business.

HubSpot Review – Pros and Cons

Without beating around the bush, let’s check the good and bad. 

Pros:

• A free plan that is too stubborn to go away
• Extensive insights such as automated lead generation
• User-friendly interface suitable for almost anyone
• Some features are completely customizable
• More than 300 choices of integration with third-party apps

Cons:

• The premium plan is expensive
• Phone support comes for an additional cost with the free plan

HubSpot – A Comprehensive Overview

Being best for several reasons, HubSpot main attraction is its match with different sizes of business. That said whether you are a mid-sized business or someone starting a few months back, the CRM could fit an array of different goals.

In short, it is the ideal solution for entrepreneurs looking to scale their businesses using the powerful and lightweight tool. Plus, the free plan is the icing on the cake. 

Unlike many other CRM’s whose free membership offers peanut to the users, this one really justifies its brand. A full-fledged platform offering lead management, HubSpot adds much more features for the free users. 

For instance, marketing, sales, along customer service tools complete the entirely free plan. How can you miss the comprehensive dashboard reporting, extensive pipeline management, and more? 

One of the downsides is the unavailability of phone support for the free membership plan. Or, for that matter, in-app chat as well. Looking at the brighter side, you can integrate the CRM with multiple popular third-party apps. 

If anytime you wish to upgrade, it takes no time to switch to an even more powerful CRM experience. Just make the payment and you are through. HubSpot splits its platform across five different hubs. 

So, you can choose between:

• Marketing
• Sales
• Customer Service
• CMS
• Operations.

All these choices come with three subscription plans: Starter, Professional, and Enterprise. The company also allows you to mix elements of the different Hubs to customize your own CRM Suite bundle. 

The question is: Would you choose HubSpot over other cheaper CRMs? Or would you like to stay with this solution?

HubSpot Features

You cannot go wrong when selecting the CRM that will host all your data in one place. Therefore, it is imperative to check the features this platform provides. 

Free Subscription Plan

Well, CRM happens to be the centre of attraction of the various Hubs available with HubSpot. And, what’s interesting is that it is free to use. The membership allows users to track contacts, plan their sales activities, manage prospects and leads and deal with a lot of tasks in one place.

Team collaboration is so essential for the smooth growth of businesses. This CRM enables you to achieve that with ease.

Create Effective Landing Pages

While there are plenty of different templates to choose from, one can opt to design a landing page from scratch. Using the drag and drop functionality, users can make impressive designs in no time. 

Create Distinguished Lists

Only marketing professionals know the importance of an organized list of contacts. Hence, HubSpot leaves no space for compromises when offering list segmentation. You can separate contacts in your database based on criteria. 

Simply group the contacts according to your preferences such as page views, interaction status and more. You can also group individuals for assigning responsibilities such as sending emails, cold calling etc.

Customized Emails

Personalization is the key to winning customers over. And HubSpot makes it a point to provide companies with perfect email campaign planning every time. 

Forget about private emails, HubSpot allows personalization for even bulk emails. Users can add call-to-action, links, media files and more. Once again, you can choose a template or use drag and drop tools to create one as desired. 

Track Success of Paid Ads

Using this CRM, users can keep a constant eye on the success of their LinkedIn, Google as well as Facebook ads. Your social media interactions records can be accessed at any time using HubSpot.  

Dashboard Reporting

Reporting is an integral part of marketing. Without proper reporting, it is impossible to get the best from the efforts put to make campaigns successful. 

This is why HubSpot provides an exceptional reporting dashboard making real-time reporting a breeze. 

You can review as well as analyze your every day’s, week’s, month’s as well as year’s summary easily. Keeping this information at your fingertips could change the way you process marketing operations for good.

Manage Calendar

You can sync your calendar with HubSpot to create meeting links and book appointments with ease. 

The Takeaway

HubSpot is a very extensive platform offering a plethora of amazing features in one place. From free membership plans to CRM bundles, the platform offers flexible pricing to its users. The paid plans are a little expensive when compared to other choices. But the CRM justifies the difference with added advantages.

If you are looking to streamline your marketing routines, you must read this HubSpot review. I am sure you will get the insights to make the right decision.